FASHION | 15 May 2025 

Why Men Are Carrying Labubu?

Labubu, with its quirky grin and fuzzy silhouette, has become the unexpected darling of the style-conscious man. No longer just a plush toy, it’s a subversive accessory. As fashion leans heavily into self-expression, men are turning to these wide-eyed creatures not just for nostalgia, but for a sense of individuality. Hanging from Birkins and Bottegas alike, Labubu is both playful and provocatively unserious—a direct foil to the stillness of quiet luxury.

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More than a trend, it's a wink to boyhood and a badge of emotional armor. It’s a way to disarm formality, start conversations, and wear a piece of joy without apology. In a world that asks men to be polished, Labubu whispers something more radical: be tender, be bold, and carry a little mischief with you.