Simon Porte Jacquemus brings his signature wit to life in the latest campaign, "Going Bananas for Jon," starring Jon Gries of The White Lotus fame. Set against Los Angeles’ golden light, the visuals pair Gries’ understated humor with Jacquemus’ playful tailoring—think relaxed suiting, banana-yellow cars, and golf carts brimming with bananas.

True to the Maison’s spirit, the campaign cleverly balances cinematic storytelling with effortless fashion, proving that elegance can still have a sense of mischief. In choosing a cult figure over a conventional model, Jacquemus once again rewrites the rules of luxury with a wink—and a perfectly tailored trouser.