In a move poised to reshape the landscape of Italian luxury, Prada Group has officially acquired Versace for €1.25 billion, adding one of fashion’s boldest names to its growing portfolio. The historic deal arrives at a time of turbulence for the industry, yet Prada’s calculated leap signals both confidence and strategic vision. With Dario Vitale—formerly of Miu Miu—now at the creative helm, the brand is set for reinvention under familiar eyes.

While Versace and Prada may speak different visual languages, their union hints at a future where heritage meets reinvention. The challenge now lies in turning Versace’s star power into sustainable growth—while keeping its flamboyant spirit intact within the refined universe of Prada.