Pete Davidson steps into a new era—literally and figuratively—as the face of Reformation’s Valentine’s Day campaign. The comedian, known for his ever-evolving love life and signature inked-up aesthetic, debuts his tattoo-free skin in a playful nod to his "Official Boyfriend" persona.

Shot by Angelo Pennetta, the campaign showcases Davidson in limited-edition crewnecks and boxer briefs, perfectly timed for Valentine’s Day gifting. His transformation, following a years-long tattoo removal journey, adds a fresh layer to his persona—one that blends charm, humor, and effortless cool.

With his self-aware wit and signature laid-back appeal, Davidson proves that reinvention is just another part of the love story.