GROOMING | 17 March 2025 

Louis Vuitton Unveils eLVes: A Tribute to Fearless Femininity

Louis Vuitton’s latest fragrance, eLVes, captures the spirit of women who defy convention, embracing adventure with elegance and independence. Master Perfumer Jacques Cavallier Belletrud crafts a bold, floral composition that intertwines Bulgarian rose absolute with an unprecedented lily-of-the-valley extraction, unveiling a scent never before expressed in perfumery.

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Notes of blackcurrant, peach, and coconut milk add vibrancy, while cinnamon, ginger, and patchouli create an alluring contrast of warmth and coolness. Housed in a deep violet bottle, eLVes is more than a scent—it’s an ode to strength, audacity, and the art of reinvention. Launching April 17, 2025.