Formula 1 has revealed in October that luxury brands group LVMH will join as a Global Partner in 2025, coinciding with the sport's 75th anniversary celebrations.
LVMH and Formula One have announced a landmark 10-year partnership set to begin with the next F1 season. This collaboration unites the world of luxury with the pinnacle of motorsport, bringing together LVMH’s iconic brands Louis Vuitton, Moët Hennessy, TAG Heuer and Formula One’s spirit of innovation.
The partnership promises bespoke activations, exclusive limited editions, and immersive experiences that blend racing’s thrill with luxury’s art de vivre. As F1’s global presence grows, the collaboration aims to redefine fan engagement, showcasing the shared values of creativity, excellence, and performance across both realms.