In a move that bridges artistry with legacy, Chanel has officially named Kendrick Lamar as its newest brand ambassador, marking the rapper’s first major luxury partnership. Known for his lyrical precision and cultural depth, Lamar becomes the face of Chanel’s latest eyewear campaign, captured by Karim Sadli.

This collaboration builds on an evolving relationship between the Maison and Lamar, which began at the 2023 Met Gala and extended to the set design of Chanel’s January 2024 couture show. As the first and only rapper to win a Pulitzer Prize, Lamar brings both edge and credibility to Chanel’s timeless codes. His appointment signals a bold step forward in the brand’s evolving narrative.