IFF has unveiled its new Scent Dubai Creative Center, a striking expansion in Dubai Science Park designed to elevate the future of fragrance in the Middle East. At 2,000 square meters, the center blends cutting-edge innovation with cultural artistry—featuring everything from a perfumery art studio and regional design influences to a traditional majlis and scent academy.

Positioned as both a creative lab and a strategic hub, it underscores IFF’s long-term investment in a region poised to become a $7 billion scent market by 2034. From fine fragrance to home care, the center promises faster, tailored solutions, placing collaboration and craftsmanship at the heart of perfumery’s next evolution.