Henry Cavill has been named Longines’ latest Ambassador of Elegance, embodying the brand’s timeless sophistication and commitment to precision. The acclaimed actor, known for his roles in Superman and Mission: Impossible – Fallout, brings his signature refinement and authenticity to the Swiss watchmaker’s legacy.

“In Henry, we see a natural alignment with our values of understated excellence,” said Longines CEO Matthias Breschan, emphasizing Cavill’s charisma and dedication to craftsmanship. Cavill himself praised the brand’s philosophy, noting that “true quality speaks for itself—crafted with precision and a deep respect for heritage.”

In the campaign’s first visuals, Cavill is seen wearing the Flagship Heritage Moonphase and Master Collection Chrono Moonphase, reinforcing Longines’ pursuit of elegance through artistry.