For Prada’s Spring/Summer 2025 men’s campaign, actor Harris Dickinson steps into the spotlight, not as a character, but as himself. Captured through the lens of Steven Meisel, Dickinson reveals the essence of his persona—dynamic, contemplative, energetic, and nonchalant—showcasing the layers of individuality that define him beyond any role he might play.

The campaign transforms archetypal menswear into statements of personal expression, each piece seemingly reshaped by Dickinson’s presence and authority. Here, Prada offers a study in truth and authenticity, where the protagonist is not a scripted character, but a man exploring his own narrative.

CreditsTalent: Harris Dickinson

Photographer: Steven Meisel

Creative Direction: Ferdinando Verderi