FASHION | 20 May 2025 

Cloudventure Reimagined: Loewe x On

Loewe and On are back on the track—this time, with a refined take on their original icon. The new Cloudventure 2.0 sneaker arrives as a bold evolution of their debut design, blending Swiss performance technology with Loewe’s signature craftsmanship. Semi-translucent mesh uppers, sculptural soles, and visible Anagram detailing elevate the technical aesthetic, making it as compelling on city streets as it was on mountain trails. Earthy neutrals meet high-energy tones like grass green and tricolor blue-red-white, bridging functional design and fashion-forward flair.

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But the collaboration doesn’t stop at sneakers. An expanded capsule of ready-to-wear pieces — featherlight jackets, sculpted activewear, and directional accessories — mirrors the shoes’ hybrid spirit. It’s performance reimagined through the lens of luxury, where utility meets urban sophistication. Available online May 14 and in stores May 15, the next chapter of Loewe x On is ready to move.