Casablanca is making moves with its first ever physical store, set to open on Paris' iconic Rue du Faubourg Saint Honoré. The London based fashion brand founded by French designer Charaf Tajer is opening in first retail store. 

This 450 m2 spot gives the brand a chance to flex its style on a bigger scale. Tajer calls it a "to express ourselves on a bigger scale" for Casablanca, and we can't wait to see how they bring their signature luxe vibes to life in Paris!

Known as the luxury hotspot, it’s the perfect location for founder Charaf Tajer, who sees this as a natural next step for the brand.

Casablanca, launched in 2018 and inspired by Tajer’s Moroccan roots and Parisian upbringing, has been making waves in fashion. With former Stella McCartney exec Frederick Lukoff as CEO, the brand is on track to hit $50 million in sales this year.

Time to mark your calendars for this stylish Paris debut!