On Thursday, June 26, 2025, evian proudly announced tennis sensation Carlos Alcaraz as its newest global ambassador. Fresh off his historic Roland Garros victory, Alcaraz embodies evian’s ‘Live Young’ philosophy—bringing an infectious energy, positivity, and passion to both tennis and life. His commitment to wellness, resilience, and holistic well-being makes him a natural fit for the brand’s mission to inspire people of all ages to embrace vitality through hydration and healthy living. In a whimsical visual campaign featuring pink tennis balls and a reimagined court, evian celebrates this new partnership with imagery that reflects its youthful, joyful ethos. Carlos, who teased the announcement on Instagram, shared his excitement about collaborating with a brand that mirrors his values of optimism and balance. As the Official Water of Wimbledon and a long-time supporter of the tennis world, evian continues its legacy by welcoming Carlos to a celebrated roster of ambassadors, including Emma Raducanu and Frances Tiafoe. This partnership also marks the beginning of a broader collaboration with Danone, spotlighting global efforts to promote health, movement, and joyful living.