In a bold fusion of past and future, Bugatti has unveiled its new Design Studio in the heart of Berlin—a 1,100-square-meter space set inside a restored 1920s power station, once a techno club. This unexpected setting mirrors the marque’s commitment to reinvention: honoring legacy while leading innovation. The studio, powered by state-of-the-art virtual reality tools and head-tracking technology, offers a new frontier for luxury design—precise, immersive, and borderless.

Within its industrial bones and preserved ceramic tiling, Bugatti’s design team—drawn from 22 nations—crafts the future of hyper-performance. More than a studio, it is a salon of ideas, inviting global clients to co-create the next icons of movement. A place where heritage meets horizon, and elegance moves at the speed of light.