Brunello Cucinelli introduced its Spring/Summer 2025 collection with a stunning event set in the Dubai desert’s sweeping sands at Nara Escape, marking an elegant first for the brand in the Middle East.

Held at sunset, blending Italian refinement with a cultural nod to the region. The centerpiece of the presentation was the exclusive Abaya Capsule Collection, five abayas crafted from luxurious fabrics like silk crêpe and summer-weight wool, each paired with a matching Shayla and reflecting both Italian craftsmanship and Arabian heritage.

The collection draws inspiration from the desert’s hues and textures, incorporating earthy tones and light fabrics that echo the landscape’s natural elegance. With Brunello and his daughter Carolina Cucinelli guiding the creative vision, the event celebrated a timeless yet modern approach to luxury, symbolizing the deep-rooted ties between Italian and Arab aesthetics.

The abayas reflect the brand’s signature tailoring, designed to honor both style and cultural traditions, blending effortlessly with Brunello Cucinelli’s main line and creating an authentic connection with the Middle Eastern market.