Avant les Débuts is a story of transformation, where every new beginning is both a departure and a return. As we step into unfamiliar spaces, we carry with us the echoes of our past, ready to be reimagined. 

For Maison Valentino, this journey begins at the iconic Mignanelli Palace, the heart of the brand, re-envisioned as a place where eccentricity and elegance collide. In a Fellini-esque tribute to Rome, this campaign brings to life a world of eclectic characters, glamorous muses, visionary artists, and fading nobility where the city’s rich paradoxes meet in a celebration of beauty, memory, and reinvention.

Click here to watch the campaign.

CREDITS:

Creative Director: Alessandro Michele

Director and Photographer: Glen Luchford

DOP: Jack Webb

Art Director: Christopher Simmonds

Stylist: Jonathan Kaye

Hair Stylist: Paul Hanlon

Make Up Artist: Yadim

Manicurist: Lauren Mitchell

Choreographer: MJ Harper

Casting Director: Ben Grimes