Audemars Piguet recently hosted the third edition of its *Parallel* event in collaboration with the Montreux Jazz Festival, drawing nearly a thousand guests to an electrifying evening held at a disused thermal power plant in Vouvry. Designed as an exclusive interlude to the festival’s main program, *Parallel* offers contest winners intimate musical experiences in secret locations revealed at the last moment. This year, the power plant—transformed into a vivid, immersive venue echoing the brand’s watchmaking ethos—set the stage for high-voltage performances by Alex Wann, Chloé Caillet, and global sensation Peggy Gou. Launched in 2022, *Parallel* builds on Audemars Piguet’s long-standing fusion of haute horlogerie and music, which includes partnerships with EPFL and the Claude Nobs Foundation, as well as ongoing support for emerging talent through its APxMusic programme. Mark Ronson, a creative collaborator since 2023, has played a key role in shaping the brand’s musical narrative, including curating festival performances and producing original tracks such as “Suzanne” with RAYE. Now celebrating its 150th anniversary, Audemars Piguet continues to redefine luxury experiences by harmonizing precision watchmaking with boundary-pushing musical artistry.