A$AP Rocky has been named Ray-Ban’s first-ever creative director, bringing his signature style and cultural influence to the iconic eyewear brand. Known for effortlessly blending music and fashion, the rapper will lead Ray-Ban Studios, shaping future collections, campaigns, and store designs. His first project, the Blacked Out Collection, reimagines classic frames with bold gold-plated details and ultra-black lenses, set to launch in April 2025.

Rocky sees this partnership as an evolution of Ray-Ban’s heritage, combining timeless design with modern creativity. Beyond eyewear, his role extends into curating immersive brand experiences, reinforcing Ray-Ban’s position at the intersection of style and innovation.