Social media satirist Gstaad Guy steps into the luxury market with Poubel, a modular jewellery line blending wit, charm, and exclusivity. Crafted from recyclable sterling silver and adorned with hand-painted enamel charms, the collection features bracelets, necklaces, and even dog leashes—all customizable for a unique statement.

Drawing inspiration from his lavish parody persona, Gstaad Guy infuses Poubel with subtle nods to high-society culture. Emoji-like charms—ranging from Cipriani desserts to speedboats—capture his lifestyle’s essence, creating “members’ club energy on the wrist.” Unlike traditional jangling designs, Poubel’s charms are sleek and silent, embodying understated elegance.

Targeted at the aspirational market, Poubel celebrates self-expression while inviting connection. Gstaad Guy calls it “speed dating for friendships,” where shared interests, like a backgammon charm, can spark instant camaraderie. Whether it evolves into a luxury staple or stays a niche insider’s treasure, Poubel signals a bold new chapter in influencer-driven design.

You can customize your poubel set on poubel.com