On Wednesday, the Al-Nassr FC forward took to Instagram to reveal that he would be starting a YouTube account named ‘UR Cristiano‘ to share moments from his life. “The wait is over. My @YouTube channel is finally here! SIUUUbscribe and join me on this new journey,” Cristiano Ronaldo wrote. That’s all it took for more than one million people to subscribe to his YouTube channel within 90 minutes, breaking the record for the fastest account to reach the milestone. Ronaldo later received a golden play button from the streaming platform for surpassing a million subscribers and posted a video of him showing it to his children.

In this digital age when every celebrity is on almost every social media platform, it may be hard to believe that Cristiano Ronaldo didn’t already have a YouTube account. It probably explains why the news of its launch not only broke the internet but also a record, mere hours after the football star made the announcement.