Sole DXB Returns



 The Premier Culture & Lifestyle Festival

Is bringing Jamaican Sound System Culture to Dubai

 Sole DXB announces its return to d3 for 2019, with the support of its partner Cadillac and strategic partners Dubai Design District (d3) and Dubai Tourism. The highly-anticipated annual event will entertain festival-goers across December 5, 6 and 7. Sole DXB has been presenting the finest cultivation of street culture, championing their main pillars of fashion, music, film, the visual arts and sport.

This year, Sole DXB will celebrate the sights and sounds of Jamaica.

Through collaborations and partnerships, SOLE DXB continues to step to the center of a global dialogue – providing a platform to creatives and creators, to break barriers through fashion, music, art and beyond. Brands like Cadillac, adidas Originals, Burberry, Farfetch, Jordan Brand, Levi’s & PUMA are participating with large activations, building exclusive retail experiences and investing in community engagement.

Other key elements of the event, include the Sole Ball Above All Classic, the regions’ most competitive streetball tournament and the Sneaker Swap, where people will have the opportunity to buy, sell and trade footwear from leading collectors in the region.

Tickets will be available through Virgin Megastore Tickets, Dubai Calendar App, and