BURBERRY REIMAGINES ITS REGENT STREET FLAGSHIP STORE

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Days before the Riccardo Tisci’s debut show, Burberry has opened the doors to its flagship store in London entirely visually transformed.

Inspired by the building’s history as a theater, each room is wrapped in draped curtains with thick carpeted
floors. Trench-inspired hues feature throughout the store ranging from stone to honey alongside accents of
light pink and pistachio. Fixtures made from plywood provide a contrast to the rest of the space and over one
hundred plinths add colour, texture and tone.

121 Regent Street will be the only physical place in the world where you will be able to buy pieces from
Riccardo’s debut collection from 5.30pm on Monday 17 September, immediately following their preview on the
runway as part of a series of 24-hour capsule releases.