adidas Originals Nite Jogger


Continuously representing the creative community, Adidas Originals has collaborated with four UAE creatives for the Nite Jogger campaign which was shot during the day and at night – encapsulating the very essence of the sneaker.

Created for those who want to stand out, the Nite Jogger silhouette is a progressive design incorporating classic archival cues with modern lines. Inspired by the brand’s first foray of running shoes in the 70s into hi-vis technology, the new Nite Jogger has been redesigned for fashion – a classic interpretation of a past icon retooled and restyled for today’s night time creator.