adidas Originals Nite Jogger

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Continuously representing the creative community, Adidas Originals has collaborated with four UAE creatives for the Nite Jogger campaign which was shot during the day and at night – encapsulating the very essence of the sneaker.

Created for those who want to stand out, the Nite Jogger silhouette is a progressive design incorporating classic archival cues with modern lines. Inspired by the brand’s first foray of running shoes in the 70s into hi-vis technology, the new Nite Jogger has been redesigned for fashion – a classic interpretation of a past icon retooled and restyled for today’s night time creator.

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