The Polo shirts have been iconic for the fashion brand Lacoste. The company is celebrating eighty years of Polo shirts with a campaign involving the influential individuals in the Middle East. The campaign attempts to capture their lifestyles and their perceptions of the Lacoste Polo shirts. Lacoste team gained insights of the CEO of the company Sport360, Michael Chalhoub, understanding the importance of the Polo shirts for him.
How do you identify yourself?
I am a young global citizen, following his dreams, who was able to incorporate his passion for sports in a successful business venture. I can claim to be a true global citizen because of my French, Lebanese and Syrian origins, in addition to being born and brought up in Kuwait, Paris, and Dubai. My business idea, Sport360, which started as the sole daily newspaper covering only sports, has now expanded to sport360.com and Sport360 Events. I have been fortunate enough to be surrounded by the most amazing and supportive team, which has helped me on numerous projects dedicated towards building and development of a solid youth sports community in the Gulf region.
How do you see the Lacoste Polo?
The Lacoste Polo is the perfect metaphor for the quality time spent relaxing with the friends.
How would you describe your style?
I prefer subtle classic chic.
Can you elaborate over your profession?
I attempt to inspire people to follow their passion for sports while respecting others. Conception and development of Sport360 are some of the best and the most rewarding experiences of my life, and I love my work. I consider the company to be my child and my team as my family members. However, no matter how much I love my job, it is still immensely challenging.
What inspires you?
My inspiration lies within sports, and its core values, such as respect, discipline and pushing your limits.
What urban activities do you indulge in?
The location and the weather plays a significant role in them. I have two homes, with significantly different personalities. However, I do enjoy outdoor activities, such as strolls on the seashores and parks or the indoor activities involving deep discussions with friends.