Gucci new face of Gucci Guilty fragrances

On November 2nd Gucci announced the new star of the Guilty campaign. Academy Award-winning actor and musician Jared Leto attended the event, joining Gucci’s creative director Alessandro Michele. Enigmatic, eclectic and glamorous, Jared Leto showed the side of his character in the campaign’s video and images.

Hollywood Forever Cemetery has a special connection to the House and Alessandro Michele, after the creative director attended a party there in honour of Johnny Ramone, it inspired pieces from the Gucci Spring Summer 2017 collection. The landmark is also a setting in scenes from the video of the new Gucci Guilty campaign, which will launch worldwide in January 2019.