Chanel taps into men’s grooming trend with the First Make up line.
The collection consists of tinted fluid, coming in four colors; a matte moisturizing lip balm, and four shades of eyebrow pencil. The Chanel’s Boy which already carry the name of the handbag and the perfume is named after Boy Capel The muse of Gabrielle Chanel.
By Chanel is launching its first makeup line for men, BOY DE CHANEL, it is offering men a more polished version of themselves and helps improve their self-confidence. By creating this line, CHANEL reaffirms the ever-changing codes of an unchanging vision: beauty is not a matter of gender; it is a matter of style.