A COMMITMENT TO BUILD A NEW MEANING OF MASCULINITY THROUGH EDUCATION
The Ermenegildo Zegna Group is joining forces with Cesvi, one of the largest and most prominent humanitarian organizations in Italy, to take an active and leading role in contributing to the social and cultural development of younger generations across the globe. Zegna’s commitment will work to build a new meaning of masculinity through education. This new partnership – From A to Zegna – will provide a variety of educational programs that aim to challenge stereotypes about “manliness” and nurture a distinct sense of humanity in the world’s youth.
Following the recent launch of the What does it mean to be a man today? brand campaign, they have designed a #WHATMAKESAMAN t-shirt, to be sold in all Zegna boutiques. Proceeds from the t-shirt sales will support Cesvi in its mission of protecting and educating vulnerable children, a cause that wholly aligns with the humanitarian underpinnings of Zegna’s global vision.
The ethical principles of social responsibility and a sustainable approach towards community are fundamental principles of both Zegna and Cesvi. The partnership will be through Fondazione Zegna, the Zegna family philanthropic arm, which embodies the founder’s vision and operates both locally and internationally on matters related to sustainability and culture. This includes the Ermenegildo Zegna Founder’s Scholarship that, since its inception in 2014, has allowed talented Italian graduates to pursue postgraduate studies abroad, after which time they return to Italy with an aim towards actively participating in the country’s development.