For the first time to be seen in a Versace boutique, they added planet with the opening of their new store. With the highest level of sustainability in mind, the luxury fashion brand launched their new Versace Bal Harbour boutique in Miami and now plan to expand the initiative internationally.
“There’s no bigger luxury than our future. The new Versace concept is a commitment towards Versace’s sustainable legacy,” said Donatella Versace, chief designer of the label and general icon, in a statement.
The store is designed with various sustainable materials and maintains energy efficiency by using climate control equipment. With their new approach, the Italian designer reached LEED Gold-level for interior design and construction, a globally recognized certification program of the US Green Building Council.