Valentino goes to Tokyo


Valentino took their PreFall to Tokyo for this year. One of our favorite designers, Pierpaolo Piccioli wanted to move the show from the traditional European backdrops and palaces and push the boundaries with taking the brand to a concrete warehouse next to a river where ships once off-loaded their cargo. It was a statement of the way he has adapted the codes of the house to the modern world with a great focus.

The iconography of the Maison – the ruffles, the lace, the grace, and then the flowers, the colors, the motifs – is interpreted in a wabi sabi key. Volumes are purified, ruffles are crushed, pleats are misaligned. Black and red are splashed onto prints, the V logo marks allover.

Familiar signs are transposed and seen anew. Change is in the point of view: a quest for imperfect perfection. The code becomes inclusive, keeping the street as the horizon.