The New Era of Bottega Veneta


Bottega Veneta the Italian high end luxury brand was founded in 1966 in Italy. Known for the production of artisan leather goods, the company developed a distinctive leather weave design, called intrecciato, that was used on the exterior of many of its products, and became widely associated with the Bottega Veneta brand. Intrecciato was the starting point for Bottega Veneta’s evolution, and continues to be one of the most recognizable elements of the brand. The brand ventured into ready to wear for women’s in February 2005 and its first men’s runway show in June 2006.

Jumping to the present Bottega Veneta appointed Daniel Lee as the new creative director of the brand. Daniel Lee, graduate of Central Saint Martins College of Art and Design, the 32-year-old British designer has worked at Maison Margiela, Balenciaga and Donna Karan. Prior to joining Bottega Veneta, Lee was Director of Ready-to-Wear Design at Céline. Lee’s stated mission is to maintain the codes of the house—craftsmanship, quality and sophistication—while imbuing them with a new perspective and modernity.

The anticipation was super high and the wait was over to see the new era of Bottega Veneta under the direction of Daniel Lee. We can’t deny we were a bit scared considering that some other designers are destroying a brand DNA and history when they take the helm of an existing brand, but with Daniel lee he just made it right. The perfect dosage and combination of the DNA of the brand and the new blood and fresh start.

Going through the Women’s and the men’s collection, the designer respected the fundamental principles of Bottega Veneta which is the identity and the legacy.  Respecting the craftsmanship; the nobility of natural material; and the Italian heritage is a key element of Bottega Veneta and while hiring a new creative director this aspect has to be taken with extra care and consideration.

Looking into the pieces of the collection, there is no rigidity, the softness of Bottega Veneta’s cabat bags applied to an entire collection, we notice a clear harmony between men’s and women’s clothing. Menswear toys with the concept of sprezzatura, an unstudied, natural ease that also informs the womenswear. Both play with looser, louche proportions, with mixing the relaxed with the formal, evoking the reality of dressing today. Another key element in Bottega Veneta collection is the accessories, and we see that the superlative leather working skills of Bottega Veneta’s artisans are expounded through accessories. Celebrating and exploring the intrecciato, methods of knotting, weaving, braiding are applied to a range of new handbags – box clutches and high-handled totes. They also feature in footwear, streamlined variations of classic men’s footwear.

We can safely say, that what we witnessed so far carries a lot of Personality, singularity, identity. We look forward to next fashion week collection, as the hype is growing.