We had the chance to sit with Andreas Skorski, an entrepreneur with a background in technology and digital ventures, who launched recently THE LIST.
The idea for THE LIST and for digitally connecting retailers and customers came to Andreas when he experienced that many of his favorite brands and products were either not available in the Middle East or only at marked up prices, and secondly most international luxury retailers he met during his travels were not able to set up their own e-commerce and reach out to customers globally due to the complex requirements for technology, logistics fulfillment, and marketing. THE LIST, launched its new mobile app that seamlessly integrates globally-sourced product and content as well as providing a personal luxury shopping experience which is expertly selected.
Tell me about the company culture at The List.
Two pizzas feed one team. Our culture is driven by autonomy, agility, speed and innovation where everyone can impact the product with his ideas, test them fast and let the data speak for the results.
Who are your favorite designers
Generally I go by product, not by designer name, since i find interesting pieces in almost every collection.
Do you have to clean out your closet every season, considering you’re founding an online shopping destination?
No, not really. Since i am working with fashion all day, my personal style is actually quite timeless and casual.
What did you study in college?
Did people try to talk you out of The List idea, considering the competition?
Yes a lot, but you will always find those kind of people when you are trying to do something new and different.
What other struggles did you have when you decided to start?
Despite the fact that we as a company are growing strongly, we are facing small struggles and challenges on a daily base. However, this is what I love and what is necessary to grow and further develop the business.
Tell us about your concept with consumers, do you try to adapt to the consumer’s needs, or you want the consumer adapt to The List?
We are very customer-centric; this is one of our company key values. Therefore, we listen a lot to the consumers and adapt to their needs, also on an individual market-level.
What countries are you looking at right now? And how important is the Middle East for you?
Currently the Middle East is our key market since we’ve started here, but we are planning to expand to Eastern Europe pretty soon and our long-term bigger goal is Asia. Generally, our business model is very agile and scalable, we currently can deliver to 190 countries.
Tell us about the launch of the mobile app.
Our vision here is to establish THE LIST as the go-to luxury fashion destination on mobile.The new generation of shoppers, who are the main growth driver of luxury e-commerce, engage and purchase on their phones.Especially in the Middle East, the region with the highest mobile penetration in the world and where millennials and generation Z form more than 50% of the population, we firmly believe in the game-changing opportunities of mobile. We want to deliver the right product to the right people in the right moment on a mobile screen and combine the broad product selection of a marketplace with a curated experience through intelligent technology.
Whats next with The List?
Next is a lot, we are only at day 1 of our incredible journey and – in addition to the market expansion – have a lot of interesting new features coming up for our customers.