Sole DXB announces its return for 2018, with the support of its partners Cadillac, Dubai Design District (d3), Dubai Tourism and Sprite. The highly anticipated three-night, two-day cultural festival, will take place on December 6, 7 and 8, 2018 at d3, with tickets now on sale Here

Raj Malhotra, Co-Founder of Sole DXB said: “We made multiple trips to Cape Town and Johannesburg, connecting with designers, artists, musicians, creators in each city, learning their stories and digging into their culture. We feel that South Africa is a good representation of what street culture looks like when it’s still organic, in cities with rich and complicated histories. South Africa’s recent past has given voice to a new generation of creators, that are forming ideas shaped by race, culture and identity.”

He added, “With every community we’ve explored, Sole has looked to build a direct bridge between our city and theirs.  This exchange of ideas will be showcased through our talks, live music programme, screenings and presenting brands at this year’s event.” 

Over the two-day event, there will be an experiential activation from adidas, who will also be dropping Yung Series, Never Made, Yeezy and Dragonball Z. From the luxury brands, there will be a series of exclusives and experiences from Dior andFarfetch – the global technology platform for luxury fashion. PUMA will launch; Selena Gomez X PUMA “Strong Girl” Collection, PUMA CELL, RS-X, CALI. PUMA, as well as their latest Thunder collaborations with fashion designer Lama Jouni and Istanbul-based streetwear brand Les Benjamins. In addition, there will be the launch of the Reebok Classiccollection by Pyer Moss, and an all-new vehicle by Cadillac will be revealed for the first time in the Middle East, at the event.