Salvatore Ferragamo Spring Summer 2020

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In the the most amazing location in Florence, Salvatore Ferragamo celebrated the beginning of #PU96 as the backdrop of a runway show is  the statue of Micheal Angelo, of course such an incredible backdrop might have become a bit overwhelming, but that wasn’t the case for the lineup creative director Paul Andrew.

Traditional menswear codes encounter more youthful notions of style in this collection, such that a lightweight technical parka takes the place of a classic blazer, the five-pocket jean is flared and in leather, the trouser is full throughout the leg and long, and the tailored jacket is rendered as utilitarian sportswear. Masculinity is communicated with a freedom no longer constrained by inflexible gender norms.

Colour, raw material and innovative craft hold information and convey culture in Paul Andrew’s Ferragamo. A broad palette of earth tones and natural shades is illuminated with saturated moments of candy pink, luminous green and deep night, envisioned by Paul Andrew, the Ferragamo man has lived and loved, won and lost, and has the wisdom and dimension that comes only with experience. His identity can be celebrated on the podium, but it does not rely upon showcase to exist. Indeed, he is uninterested in being discovered – he has already found himself.