Roger Dubuis “No Boxing No Life”

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Adrenaline is the lifeblood of Roger Dubuis, along with a commitment to performance and blazing new watchmaking trails.

This unflinching willpower and proven ability to go the distance have led Roger Dubuis to acknowledge its instinctive affinities with its new Friend of the Brand: Mexican boxing star and freshly crowned middleweight world champion, Saúl Álvarez (aka ‘Canelo’). Sporting the Roger Dubuis colors for the momentous September 15th prizefight against Gennady Golovki, Canelo channeled the spirit of a Maison fired by passion and endowed with an equally fierce determination to win by pushing every known limit.

To symbolize the ultimate tension and excitement of this momentous victory and celebrating its hard-hitting new alliance, Roger Dubuis has launched an exceptional pink gold eight-piece commemorative edition of its iconic Excalibur double flying tourbillon timepiece. Each of the models is engraved in the boxer’s native Spanish with the time and date of this landmark fight held at 6 o’clock on Quince de septiembre. The Manufacture has applied its finest skills to transforming Canelo’s initials into the jumper spring, a key movement component thus vividly exemplifying its mastery of both the technical and aesthetic aspects of its craft.