Prada Linea Rossa is back this season brighter than ever. For 2018 Prada relaunches the classic Prada Linea Rossa as an evolved, reactive technical collection keyed to the ideology of the twenty-first century. For the first collection, the re-engineering includes the iconic Prada Linea Rossa emblem – the slender red flash across the neck and chest, a badge of identity connecting everything.

To announce the re-launch of Prada Linea Rossa, Prada reveals new digital campaign whereby it brings the Prada Linea Rossa logo springs to life and assumes the role of protagonist. An ecosystem where sport and fashion overlap.

Prada Linea Rossa collection is available exclusively at Prada Boutique – The Dubai Mall