MSGM Spring Summer 2020

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To mark the label’s special ten-year anniversary, Giorgetti threw a party to remember for his Pitti audience. “This collection is like a stamp of our DNA, a map of our future,” remarked the designer, as the SS20 range built upon MSGMs hallmark design codes. In customary fashion, fluorescent colours permeated the collection, as tie-dye hoodies and gradient-dyed long-sleeved tops took centre stage. Swimwear was remixed with Hawaiian-style tropical shirts, while illustrations designed by German artist Norbert Bisky appeared on blazers. Even the comparatively subdued looks still packed a sartorial punch: peach paisley shirts were combined with two-tone leopard-print trousers for delicate-yet-daring ensembles.

Giorgetti also went full-throttle when it came to accessories. Abstract floral-print cowboy hats looked to be the stuff of dreams for the Lil Nas X-loving generation, while the brand joined forces with FILA again to serve up bum bags, caps and the FILA Adrenaline sneakers which were made into next-level necklaces. Now at the decade milestone, MSGM clearly shows no signs of slowing down.