On the occasion of Pitti Immagine Uomo 96 MSGM, the brand founded in 2009 by Massimo Giorgetti returns to Florence as a Pitti Special Anniversary to celebrate its first ten years. On Thursday 13 June 2019, in a yet-to-be-revealed location, a fashion show will be staged to present the MSGM Spring-Summer 2020 Collection.
“Six years ago, amid neon lights, skaters and music by Nirvana and The Cardigans, Massimo Giorgetti was one of the first protagonists of Pitti Italics, the program created to promote the new wave of Italian fashion designers who had already achieved international recognition,” says Lapo Cianchi, Pitti Immagine director of communications and events. “We truly enjoyed that happy tale capturing the atmosphere of Romagna locales which have gone on to become a global reference. Now MSGM is celebrating its tenth anniversary and once more we are pleased to open the doors of Pitti Uomo to a brand that in the meantime has established a precise stylistic identity – a mix between the Italian sartorial tradition and rhythms of the new millennium – and has become a solid entrepreneurial entity with plans for further expansion. Welcome back Massimo!”
“I am very happy to be returning to Pitti Uomo with the MSGM Men’s Collection that we officially presented in 2013 with an event held in Florence,” says Massimo Giorgetti, designer and founder of MSGM. “It was the first time an international audience was introduced to MSGM and today it is very important for me to once again be the guest of this event and this city with the first of our activities to celebrate 10 years of the brand.”