The fifth anniversary of award-winning website MRPORTER.COM was celebrated on February 18. 2016. The website is considered as the global destination of men’s styles. MRPORTER used varied ways to mark this auspicious occasion across all commerce and content channels. The brand dedicated to its customers fifth-anniversary issues of the MRPORTER post, The Journal, held a social competition featuring the logo of the anniversary, a 20 piece from capsule collection and traditional bowler cap. The occasion of the anniversary will be concluded with a cocktail party on 20 February, held at The Savile Club located in London.
The buying team has blended the selection of limited edition, dedicated and exclusive essentials inspired by the designs of the existing “essentials” of MRPORTER collection. Further, the collection is inclusive of everyday items of the modern man’s wardrobe as inspired by MRPORTER’s signature branded white and black colorways and grayscale aesthetics. The range will represent the best products of men’s styles across the world. The complete range comprises of Common Projects, Drake’s, Gitman Vintage, Lock & Co Hatters, A.P.C., Cutler & Gross, Berluti, Boglioli, Lacoste, Leica, Incotex, John Lobb, Mackintosh, London Undercover, Todd Synder x Champion, Maison Martin Margiela and Phaidon.
As a part of the fifth anniversary of MRPORTER, the buying team partnered with BMW in order to produce a bespoke edition for the first time. This edition will be launched on 18th February and will also combine the aesthetic diplomacy of MRPORTER along with the technical excellence which is brought about by BMW.