LOEWE Paula’s Summer 2020


LOEWE’s latest collection with the legendary Ibiza boutique Paula’s sees the collaboration evolve to form its own standalone collection of Men’s and Women’s Ready-to-Wear and Accessories that fuses bohemian coastal dressing with playful prints. LOEWE Paula’s Summer 2020 captures the breezy spirit of the Balearics and celebrates a moment in time that saw the hedonism of these islands expand to influence subcultures across the world.

The fourth LOEWE Paula’s Ibiza visual portfolio is photographed by Gray Sorrenti in New Delhi, and follows the collection into private parties in Dilliwalen havelis, riding scooters and tuk-tuks along rarely seen corners of the capital’s streets, BMX’s on rooftops, and amongst members of its B-Boy subculture. Taking the form of a hardcover photo book designed by M/M (Paris), the publication is printed in a limited-edition of 1,200 hand-numbered copies and released to coincide with the collection’s launch.

The LOEWE Paula’s Ibiza 2020 collection arrives in store on 1 May.