To convey the HUGO spirit of individuality and authenticity natural materials such as maritime pine and plywood back walls have been combined with acrylic panels and modern components to lend the interior design a clean look.
HUGO’s iconic red color has been applied on various shop fixtures allowing for a strong brand recognition. The store also features areas where customers can linger and browse a library of international style magazines, enjoy complimentary drinks from the bar and make use of the free USB charging points.
The store carries the latest Fall/Winter 2018 men’s collection, which presents sharp cuts and clean designs that stand outside of the status quo. With tailoring at its core and a strong casual influence, HUGO questions the established notions of menswear to create clothing for those who lead rather than follow.