For the upcoming Chinese New Year, beginning 25th January 2020, Gucci’s creative Director Alessandro Michele will celebrate the Year of the Mouse with a specially designed collection of items that feature Walt Disney’s True Original, Mickey Mouse. The collection launched January 3, 2020 in stores and online.
While Mickey is clearly the hero of the Chinese New Year special collection, he is also present in Gucci’s autumn/winter collections for men and women, where he features on pieces including T-shirts sweatshirts, dresses, tops, trousers, and on a bomber jacket and windbreaker. He also makes a guest appearance on some Gucci prints.
Key to the Chinese New Year collection is a new material: the Mini GG Supreme canvas with Mickey Mouse print, a beige and ebony fabric that features a vintage Mini GG pattern with Mickey Mouse playfully applied to it in varying scale.
Every men’s ready-to-wear item in the Chinese New Year collection will be sold with a special green label and swing ticket featuring Mickey Mouse and “Disney x Gucci” text.
A specially designed lineup of Chinese New Year accessories is also available exclusively on Gucci.com, in addition to the entire collection, launched on January 3.
From January, the Chinese New Year collection will be promoted across Gucci’s digital channels and in selected Gucci stores worldwide. Store windows will highlight the collection in select cities, and there will also be a number of pop-up stores, also known as Gucci Pins, showcasing these special pieces. Interactive content focused on digitally the bringing the Mickey Mouse character to life will also be available on the Gucci App.