GUCCI LAUNCHES A COLLABORATIVE SKATEBOARDING-INSPIRED PROJECT SHOWCASING THE GRIP WATCH
Creative Director Alessandro Michele has always been fascinated by the skateboarding community which led to his Grip watch collaborative project with skateboarders and artists from London, Paris, Rome, Tokyo, New York, Shanghai and Seoul.
To celebrate the collaboration, Gucci unveiled a new installment of its Art Wall project, showcasing the Grip watch, just off East London’s famous Brick Lane. The wall features an illustration by British artist, designer and art director Kieron Livingstone, who mixed graphic elements with distinctive House codes in his whimsical style.
Gucci Grip and the spirit of skateboarding are also the focus of the third game added to Gucci Arcade, the new section of the Gucci App that allow users to play with House characters, inspired by vintage video games.