Gucci Fall Winter 2019

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For the Gucci Show, there was a certain metaphysical prejudice that has always seen the mask as a concealment tool, something used to fake reality. Something that would make us irremediably inauthentic. But if by authenticity we mean the possibility to stick to the idea we have of ourselves, the mask becomes the means through which we can become what we feel we are. The mask, in fact, lets us show ourselves as we please and play our acting role as we think is best. It’s the possibility to choose how to exercise our freedom to show ourselves through a powerful filter that constantly selects what we want to share about us and what we want to conceal instead.