As part of an exclusive launch at the Ermenegildo Zegna XXX Winter 2019 fashion show, the luxury menswear leader unveiled “My Cesare”, its first fully personalized sneaker. Debuting on the runway, Ermenegildo Zegna showcased the unique options of My Cesare. Featuring an innovative multi-material construction, the must-have sneaker can be customized with an array of Pantone colors for the logo, overlapping mesh and leather upper, leather detailing, and extra-light rubber sole, making My Cesare a unique milestone in athletic-inspired fashion footwear. This results in thousands of unique possible My Cesare creations. Those who want to create their own My Cesare style can do so in-store, at selected boutiques worldwide, and on Farfetch and WeChat.
To convey its iconic character and ultra-light silhouette, Zegna has partnered with XXX storytellers the world over, including American music artist Topaz Jonas, Latin-American singer A. Chal, and English poet/model Sonny Hall, who will share their personalized My Cesare moments. Similarly, as part of its continued celebration of subcultures, Zegna has explored the stories of inspiring personalities and storytellers, learning how they each make their mark in My Cesare.
My Cesare is the icon of the newest Ermenegildo Zegna XXX collection. The sneaker can be fully personalized via Zegna’s interactive design application and available in 6-8 weeks.
Follow the hashtags – #ZegnaXXX and #MyCesare – to discover the world of XXX and its storytellers across the globe.