For people who aren’t familiar with the brand, Celine is a French ready to wear brand that was founded in 1945 by Céline Vipiana, LVMH acquired the brand in 1996. In September 2008, the group opening Celine announced the appointment of Phoebe Philo as the new creative director, Phoebe Philo brought a new artistic minimal touch to the brand creating functional clothes with a pure focus on the materials and tailoring, to turn the brand as one of the most minimal artistic brands in the world.
Coming to 2018, LVMH announced the appointment of Hedi Slimane as the new Artistic, Creative and Image Director for Celine as he is to direct all Celine collections, extending the brand’s offering with the launch of men’s fashion, couture and fragrances. Seconds after the announcement fans of the French brand felt divested considering that the brand will lose the identity and minimalism that Phoebe built throughout the years and I can say, their feelings didn’t fail them.
On the 28th of Sept and as part of Paris Fashion Week, Celine presented the first collection under the direction of Hedi Slimane. The brand shared their official release and stated that the entire wardrobe worn by the male models in the show is unisex, and will therefore also be available for women. For the first glance once you see the show you can’t turn a blind eye on the fact that the old Celine is gone and never coming back and it has been replaced by the direction of Slimane, that is not even resembling his previous direction at Saint Laurent, but identical to what he did and designed at Saint Laurent. Don’t get me wrong, it’s a great trait in a human to have a distinguish style and identity, but its absolutely against the fashion protocol to swipe a whole history and identity of a brand and replace it not even with something new and original but with something identical to the previous designs produced.
Great fashion experts, weren’t very excited with the results of this collection and they are waiting to see what would this collection hold commercially and how would this collection convert once it hit the stores and so are we.