Going down the memory lane, remembering the sweet old school days. Models were dressed in Lacoste Fall Winter 2019.
René Lacoste founded La Chemise Lacoste in 1933 with André Gillier, the owner and president of the largest French knitwear manufacturing firm at the time. They began to produce the revolutionary tennis shirt Lacoste had designed and worn on the tennis courts with the crocodile logo embroidered on the chest.
Forever a house signature, the polo shirt underpins the silhouette as a template for experimentation; The tennis shoe is too remixed, injecting the Lacoste vocabulary with new elements of modular design.
Creative Direction & Production Ghassan Kayed
Videography & Photography Pedro Hasrouny
Assistant Stylist Aya Fadlallah
Makeup & Hair Artist Sharbel Hasbay
Models Christophe Rashwan, Angelo Mansour, Ronald Zerbe
Special Thanks to National Evangelical School for Girls and Boys – Saida