Alpine Eagle The Rebirth of a watch icon


Contemporary, refined and assertive, the new Alpine Eagle sports chic timepiece collection is a state-of-the-art reinterpretation of the St. Moritz, the first watch created in 1980 by Karl-Friedrich Scheufele, now co-president of Chopard. Three generations are working on this project and the relaunching of the watch fits the industry perfectly. The hand of the watch is inspired by the eagle’s feather; which reveals its new commitment to protecting the Alpine environment through the Eagle Wings Foundation.

Crafted from an exclusive, ultra-resistant and light-reflecting metal named Lucent Steel A223, it beats to the rhythm of a Chopard chronometer-certified movement. It is 50% harder steel, anti-allergenic, chic and versatile.

Written by Gaelle Debahy