Sunny days always demand some funky look which is why ray ban came into the market. The brand has continued to produce its different styles since the 1937fulfilling need of every purpose. Its first ever collection was launched for Aviators for officers working as a pilot in Air Force gives them perfect combination style of professional, comfort and sleek design. But the biggest drawback of launching an Aviator is that not much customer are attracted towards the design in the market. This has made the company to launch some new styles in shades which will include unisex Wayfarers creating a comfort level for both men and women. And another look of clubmaster reminds of vintage design with upper profile look.

Demand for any new accessories shall get increased when there are innovation and Ray ban had tried to evoke its new collection with technologies. Its fresh launch of sports collection is made up of material used in the industry of aerospace. Another stock represents the mini collection which is being prepared by the very light weight material with long lasting durability for all those who does not wants to carry any extra weight with them. Ray ban can increase its popularity due to the material used for making sunglasses. The brand is using the technology of titanium alloy which is combined with the help of hinge which is screwless as well a weldless. Such combination made more advanced ith the use of nylon and light ray mixture to be called as Light Ray 2.0